The end of January marked the 5th edition of the Elements Showcase at Skylight West in Manhattan. Many of the usual (and gorgeous) suspects were on site, such as MCMC Fragrances, Blood Concept and Ten Over Ten was back with their mini mani's to those with enough time to take a seat . I was thrilled to see a number of clean beauty brands at the show this time around, including Juniper Ridge - which captures the outdoorsy scent of the pacific northwest in a bottle/bar of soap - as well as RMS Beauty and Rahua hair care.
A standout new comer was Thirdman. Rumored to be celebrity owned, the brand has executed a combination of delicious fragrances with stellar design. The collection captivated the attention of Linda Rodin, who proclaimed it the "best line at the show". The three delicate, light body splashes are heavenly but its the packaging that really steals the show. The fragrances are housed in a vibrant cobalt blue box, textured to feel like skin - an analogy that connects to the driving philosophy of the brand; to wear a fragrance like it's a second skin.
In general, minimalism prevailed across the board with paired down packaging, devoid of color.
Boutique florist, fragrance and candle brand Ovando injected a vibrant jolt of color throughout the space, with a spectrum of rainbow arrangements on both levels of the show.
The biggest excitement (at least for me) was the launch of my collaboration project with Ilia Beauty - Pink Kashmir lipstick. The cool pink hue is a limited edition for the Spring 2013 season. More on this to come...