Pastel hues have become de rigueur on the strands of It girls everywhere. As women become more comfortable with unconventional color, deeply saturated hues enter the market for hair. Leading the movement is teal. The shade became popular in the cosmetics and nail category last year and is now starting to make waves for tresses. The combination of blues and greens combine for shimmering mermaid-esque manes. Influencers such as Nicole Richie, Kylie Jenner and Langley Fox are experimenting with cooler tones.
Color-forward London-based salon Bleach is a pioneer of this water-inspired hue. Their DIY dyes in Washed Up Mermaid and Sea Punk encourage a relaxed ocean vibe.