Trend Development at The Color Association of the United States
Roseanna worked as the director of trends at The Color Association of the United states for over 7 years. Her role began as a full-time employee, developing and producing the company’s 9 annual trend forecasts as well as consulting with clients such as J&J, Nike, L’Oreal and Victorinox on custom projects.
During her time at CAUS, Roseanna identified a gap in the beauty market for industry-specific trend forecasting (rather than being grouped with fashion). In response, she spearheaded the launch of a new category, “beauty”, joining the interiors, women’s, men’s and youth forecasts. This was the first new industry report to be added in over 50 years.
In addition to defining macro, color and texture elements, the beauty forecast moved beyond the traditional card format, to deliver a “bento box” of inspiration. Included in this tangible offering were cutting edge cosmetics, perfumes and packaging that Roseanna partnered with manufacturers such as Verla and Drom Fragrances to develop.