Establishing InVisiO: Trend Research and Development
Roseanna forged a partnership with colorants and polymer manufacturer PolyOne in 2012. Her role has been to introduce and grow a creative solutions arm of the business. Leading a team of marketers, engineers and sales people, Roseanna created the company’s first ever trend forecast, now known as InVisiO.
The format of this trend forecasting tool has evolved over the past 7 years, from a digital application to 3D box of inspiration. It brings trends to life with color chips and textures that provide a tactile experience - a unique feature in today’s digitally driven landscape.
This initiative has been an unparalleled tool in the marketing strategy, used to drive sales and create new points of entry for the business.
Roseanna has presented the trends to key clients, including Ford Motors.
InVisiO targets a breadth of industries, from automotive, to personal care, packaging, apparel/textiles, electronics and more. As such, Roseanna’s work has incorporated both analogous and adjacent industry analysis to create a comprehensive picture of the future landscape.