Creative Identity and Product Development for Spela Cosmetics
Roseanna began working with Spela just before the company’s launch in early 2016. Founder Maryam Behrouzi was looking for a unique color palette that reflected the playful nature of the company (Spela means to play in Swedish) but would also retain a level of sophistication.
As the brand grew, the partnership expanded to shade development and color naming, most recently with the development of Spela’s 3 new lipstick hues (soon to launch) and nail colors/names.
