Trend Report: The Rise of Japanese Beauty


Roseanna was commissioned by strategic agency Beauty Matter to develop a custom report on the rise of Japanese beauty in the western market.

The report dives into the history and traditions of Japanese culture and explores how this has translated to modern-day beauty practices, leading the country to stake its claim in the Asian beauty boom.

The report includes:
• A list of 100+ Japanese brands that should be on your radar
• Cultural and beauty principles
• Traditional ingredients
• K-Beauty vs J-Beauty
• Market leaders
• Market Opportunity / Just The Numbers
• Category trends


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